Should I Boost My Facebook Posts?

Yes... if you have a lot of money to spare, and if you want limited optimization choices. The ‘boost post’ feature on Facebook is essentially a shortcut for creating a ‘promoted post’, and it's easy to use and very tempting. What most people fail to realize, however, is that it is not even close to the options and settings provided by the ads manager system. Using the ads manager for promoting your posts is a far better option, and here’s why.