Social Media and Internet Marketing is only half as effective without Email Marketing ...
Without a doubt social media and internet marketing within any business has become a vital part for building brand awareness with your targeted audience. We live in a society that is connected online for the most part of the day.
No social media and internet marketing strategy is considered complete until business owners include both online marketing and email marketing. When you think about email marketing, it might seem like a bit of a challenge, but It doesn’t have to be. Email marketing helps builds trust and rapport with you audience, because it connects to them on a deeper level. It gives you the opportunity for you ideal customer or client to get to know you and your company better.
Promoting your Vegan Business with your target audience via email requires some in-depth planning, so it is important to know what you want to communicate, and form a clear strategy. You can set up your restaurant email marketing on your own time, and you can use platforms to help you automate emails (active campaign makes marketing automation) super easy.
Here are ways to use Email Marketing to Connect with your audience
Building an email list will not only increase your brand awareness, but its also very inexpensive. Meaning, you don’t have to spend more money on advertising to the same audience, because you already are connecting with them via email.
- Offers Personalized Interaction with Customers
Whenever possible insert each customer’s first name into the email greeting. The email software that you choose will help you with this option. Personalized emails have been proven to get more positive attention. Segmenting your lists allows you to disperse your message based on where your customer opted in, and create detailed categories according to your customer information. Such as location, food and beverage preferences and overall customer behavior can be easily monitored. Take wine for example; if you segment the customers who bought a specific variety, you can notify them via email when the next vintage stock will be available.
- Ideal for Promotions
Current and repeat customers deserve special attention. Email marketing is possibly the best channel for promoting products, menu items, new deals, or exclusive offers. This gives loyal customers immediate knowledge and access to what you are offering. Promoting offers and reminders for your loyal customers deepens the relationship and brand preference.
- Enhances Brand Awareness
Every email that you build loyalty, trust and brand awareness. Additionally, if your customer base like what they read, they will forward the emails to their friends and instantaneously spread the word about your latest menus and upcoming deals. This creates advocates for your brand and enhances your credibility, and keeps your customers in the forefront of their minds.
- Provides Immediate and Accurate Feedback
Email marketing obtains precise metrics via open rates, click-through rates, unsubscribed customers or clients and sales data. For instance, you can track all sales in response to a new service or product you offered in an email, and help gain real insight into how your customers responded and what their level of satisfaction was. Also, you can keep a record of what is being frequently shared to improve future campaigns and make important decisions regarding purchases and sales. This also helps create a strong and reliable customer base.
Despite sometimes being overlooked, email marketing is an effective, targeted, cost effective, and environmentally- friendly way to reach your customers.
Edgy Vegan Marketing is a participant in the Active Campaign Affiliate Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to activecampaign.com.