Your business can use social media to increase their brand awareness, enhance existing and new customer loyalty, build a strong online presence, and use it to increase sales. Laying out your social media goals from the beginning can be useful in tracking business growth, and identify which marketing strategies are working and which are not.
So, how can you stand out on social media? Before you begin, ask yourself these questions:
- Who is my target audience?
- What is my brand concept?
- What is my message?
- Who is my competition?
Here’s a guide how you can use social media to market your business. Some things to keep in mind before you begin; some platforms may be better for certain marketing objectives than others, so a clearly defined brand and marketing strategy should be where you start before beginning any kind of social media marketing. Below are just a few of the social channels and strategies you can use to promote your vegan business, expand awareness, acquire more customers , clients and quality leads.
1. Connect via Facebook
Facebook page is a great way to start off your social media marketing plan since it is the most popular social media platform to date. Use the following tips to create the perfect business page for your vegan business:
- Include pictures or videos of your products and services along with your posts, as they grab attention immediately
- Use scheduling tools (check out Later or IFTTT; both free) to create posts for the week
- Be consistent, by connecting with your audience and keeping them engaged
- Avoid excessive self-promotion. Stay focused on sharing tips, special promotions and discounts
- Remember to share and add links of your menus and posts
- Explore the paid advertisement option( use ads manager, and not the boost button, see my latest blog post useful tips on that topic) to expand your reach
2. Reach Out Via Twitter
Twitter, is the best medium for delivering short messages (tweets) on a daily basis, for example meal deals, last minute menu changes and additions, promotions, fun facts about your company, and much more. Re-tweeting and adding relevant and prevalent hashtags to messages allows them to reach and engage more people. Like Facebook, using promoted tweets, especially around mealtime, helps target an even broader audience.
3. Start a Blog
Search engines prefer fresh content, and that’s exactly what a blog provides. You can blog about new recipes and share fun facts, photos of menu items, services, products and employees. Stay consistent and connected to your followers. Also, linking your posts to all your social media networks will significantly enhance your reach and increase SEO.
4. Claim Your Page on Yelp
Yelp is a very useful website where people write and share reviews about your business services, menu and/or products. Submit your business and ownership details and get signed up. Respond to reviews and advertise by adding quality photos.
5. Telecast on YouTube and Google+
Create a YouTube channel where users can subscribe and enjoy the fun and informative videos about your business, such as cooking tips, chef experiences, services, exercise tips etc... Remember to use the same branding photo you use on all the other social media platforms so that you’re easily recognizable. Once on YouTube, these videos will also be visible on your Google+ page. Linking all these visual interactions to your social media accounts will help maximize your visibility.
6. Share via Instagram
Instagram is the best for sharing high-quality photos of your products, and food items. Better yet, it conveniently integrates with Facebook. Encouraging customers to share their favorite photos and initiating a photo contest will help in creating hype and create more engagment. Additionally, use relevant hashtags to reach your target audience. Showcase your unique personality with a personalized caption; have a call to action, or pose a a question to connect with your followers better.
Finally, it is important to listen to customer feedback. This will help not only improve your customer interaction with you as a business, but also you can use it to create fresh content, as well as, enhance the reputation and image of your brand.