Should I Boost My Facebook Posts?

Yes.... if you have a lot of money to spare, and if you want limited optimization choices. The ‘boost post’ feature on Facebook is essentially a shortcut for creating a ‘promoted post’, and it's easy to use and very tempting. What most people fail to realize, however, is that it is not even close to the options and settings provided by the ads manager system. First, I will share with you why hitting the boost post is not a good idea. I will then share with you why using the ads manager for promoting your posts is a far better option.

4 Basic Reasons Why Using the Boost Button Isn’t a Good Idea

1.  A boosted post gets limited exposure. This means that it doesn’t reach the audience it is intended for as effectively (your target audience). You are spending a lot of money on it, and getting limited results. 

2.  A boosted post lacks the flair and options required for tweaking in into a profitable ad. It has limited targeting options (use the ads manager instead, more on that later).

3. It is always a good idea to create different ads with varying audiences, images, and headlines to be able to assess which one gets better feedback (engagement, likes, comments, website visits, conversions, leads etc...) With a boosted post, you cannot tests these methods accurately, hence you cannot guarantee accurate audience targeting.

4. The demographics and statistics displayed for your boosted post are highly inaccurate, giving you the false impression that you’ve reached out to a much larger number of people than you really have.

So there’s basically no reason to use the boost feature, unless you have want to spend a lot of money, and not be able to track results, and waste a lot of time and money in the process. The good thing is that social media advertising has come a long way, and here’s why using the Facebook Ads Manger is a much better marketing option.

Why Ads Manager is a Much Better Alternative

 Refined and Targeted Audience-   The ads manager offers a variety of targeting and retargeting options (geographic, age, interests) allowing your ad/post to reach a narrowly distinctive audience. However, the Power Editor Tool greatly simplifies advertising campaigns with its user-friendly features, ensuring that your post reaches your mobile app users as-well.

Easy-to-access & Accurate Analytics- Unlike for boosted posts, conversion rates and other social metrics are clearly displayed on your Facebook page. Simply click the ‘insights’ tab for information on weekly reach, audience engagement, page likes, best performing posts, and much more. Also, you can compare these metrics with competitors to see where you stand with audiences and where improvements need to be made.

Continued Exposure of the Ad- Users check and update their newsfeed multiple times a day, allowing your target audience to repeatedly view your ads. Even if they don’t click or indulge in your campaign in the beginning, the continued exposure helps build brand awareness and creates future opportunities for retargeting.

Steadily Increasing Click-Through Rates (CTR)- CTR is also on the rise as Facebook modifies its advertising tools and people understand how to effectively use them. With consistent enhancements in targeting and creativity, the ads manager now makes it very easy to reach out to your specific desired audience. Additionally, it allows you to choose from a variety of multiple ad types.

Simply put, a boosted post is an expensive, time-consuming, and inflexible approach that targets limited audiences. Using the ads manager is much more flexible and offers optimization and a much broader reach. When it comes to ensuring that your ad effectively reaches the right people, the ads manager is, without a doubt, what you should opt for.

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