The Facebook Check-In feature is a powerful tool in the world of business. In order to use this feature you need to have a Business Facebook Page. If you don’t have one, you should think about creating one. Why?
Currently there are 2.01 Billion Facebook users, which means, your potential customers are online. Having a Facebook page helps reach your target audience, build brand loyalty, gather more leads, utilize insights, increase your web traffic, and the ability for customers to use the check-in feature on the mobile app to check-in at your place of business.
Here is a step-by-step guide on how to create a business page if you don’t currently have one.
Why The Check-In Feature Is Important For Your Business
When you visit a business you have the option to check-in to that location, and when you do, your friends can see where you are and can also comment on your check-ins. Basically, when someone checks into a location they are telling their friends on social media where they are currently, and that they are enjoying that product or service. This business feature is a simple and great way to boost the exposure for your business, and it's free.
With that said, for some customers it’s going to be as easy as simply reminding them to check-in, but for others you might want to offer an incentive to do so. For example, you can offer customers who check in an exclusive access to specials, you can even reward multiple check-ins with a discount, or offer a loyalty program for the customers that do this every single time they check-in.
This feature is great for businesses whom primarily perform a service, or sell a product at their physical location. For example, an office or practice, coffee shops, restaurants, etc. This feature would not be as ideal for businesses who primarily go to their customers, such as electrical or HVAC service based businesses.
Please note: the app uses the GPS built into your phone to find your location; if you can't check-in, it's most likely because you have disabled this function, AND you want to make sure your Facebook page is optimized for both desktop and mobile devices.
How To Check-In To A Nearby Location:
Now your customers will be able to check in, rate and review your business.
Lastly, with all strategies you want to frequently check whether your efforts are working or not. This will give you a better understanding of what needs to be tweaked to provide the best use of your time and marketing efforts.